Our customers are customers For Life. For us, selling a vehicle is a personal experience that lets us build strong relationships. To thank you for your loyalty, Groupe Park Avenue is offering you its “For Life!” rewards program. Use this new program to obtain benefits from dealers, added values, bonus points and much more!

Joining is simple and free

Join the program for FREE and take advantage of numerous benefits:
  • Get extras when you present your card.
  • Transfer points to friends and family.
  • Get more services.
  • Get bonus points with some services.
  • Present your card, collect points and enjoy!

It’s easy to collect points

Present your “For Life!” rewards program card and collect points you can exchange for loyalty rebates of up to $500 on your next purchase of a new or used vehicle. Spoil yourself!

Exchange your points at all our dealerships

The points you collect are valid at all Park Avenue dealerships, according to each dealership’s rules.

Our partners, your privileges

Obtain numerous privileges at all our participating partners on presentation of your “For Life!” rewards program card.

Benefits that go a long way

Get 10 points for each dollar spent on all servicing services, repairs, parts, tires, accessories and all extended warranty repairs! Obtain double the points per dollar for any work not done under warranty!

Take advantage of many free offers

  • Free storage for two seasons when you buy four tires and subsequent storage is half-price with each installation.
  • Free tank of gas on delivery of a new or used vehicle.
  • First and sixth oil changes are free.
  • Buy windshield wiper blades and we install them for free.
  • Exchange privilege for 7 days or 1,000 kilometres.
  • Free vehicle registration application service.
  • Free coffee when you visit us.

Let us give you a ride...

  • Free shuttle service.
  • Replacement car rental at a preferential rate.

Share the driving pleasure

  • You can transfer your points to a friend or family member.
  • 20,000 bonus points for you, each time you recommend a customer who buys a new or used vehicle.

Earn bonus points

  • 20,000 bonus points for an insurance repair at the body shop.
  • On the purchase of an extended warranty.
  • 2,000 bonus points for answering a manufacturer’s survey.
  • 2,000 bonus points on your birthday.

The “For Life!” rewards program is the reward you deserve!


Ask your adviser for your loyalty card now.